Work
In two acts: product design for business software, and products I build on my own with AI agents.
Product design at TranZact
TranZact makes cloud-based inventory and production management software for small and mid-sized manufacturers. As Design Lead, I run the design function for its web app and its mobile app, TranZact Lite, with product and engineering.
AI Marketing Studio
Research-led AI tools that help business owners market what they make.
Scaling with a design system
Standardising the experience across the web app and the mobile app.
Activating invited customers
Home page experiments and lead qualification for newly invited users.
Inviting new customers: TranZact Lite
A mobile acquisition app, from purpose to outcome, and why it was shelved.
Independent products, built with AI agents
Products I took from idea to release outside the day job. AI coding agents did the building; I held the decisions. Each page shows the trade-offs, including what I rejected.
Setu
Designers point at the UI and their AI makes the change. Setup cut from about 17 steps to 5; live on the Chrome Web Store.
The knowledge system
An operating model for working with AI agents: memory, recall and checks, tested against a placebo.
BayaFlow
A co-founded consumer app, still in stealth. This page is about how we build it.
Pockets of Love
Brand, illustration system and owner-editable website for an eggless home bakery.