Vrushank Timbadia

About

Design Lead and Product Owner at TranZact, and a builder of my own products with AI agents. Trained as a mechanical engineer, then in design strategy at NID.

How I work

  • Evidence first. At Turtlemint, research and a design audit across three cities became the roadmap for product positioning and raised adoption. At TranZact, research projects with business owners and their teams shape what we build.
  • Decisions in writing. Each one records what we chose, what we rejected and why. Disagreement stays about the reasoning, and the decision survives when people change.
  • Proposal before change. I agree the structure before anyone builds on it. Rework is the most expensive way to align a team.
  • Targets before work. I set measurable targets before a project starts, and I report the ones we miss. Setu’s onboarding had three; it met two.
  • Small slices, clear gates. With AI agents, I ship in small slices. Each passes a design gate, a plan review and a code review, and I approve what ships. Speed without gates turns into rework.

Experience and education

  1. 2026 – now

    Independent products, Studio Mool

    Setu, the knowledge system and Pockets of Love, built with AI coding agents.

  2. 2022 – now

    Design Lead and Product Owner (TranZact Lite), TranZact

    Led the design function with product and engineering. Redesigned the web app, set up systems for consistent design, ran research, and designed the mobile app from scratch.

  3. 2019 – 2022

    Senior Consumer Experience Designer, Turtlemint

    Turned needs found through research and a design audit in three cities into product, increasing adoption.

  4. 2018

    Graduation project, Samsung Design Delhi

    Humanising Interconnectedness: a systemic inquiry into personalised experiences with connected devices.

  5. 2016 – 2018

    Master of Design, Strategic Design Management

    National Institute of Design

  6. 2011 – 2015

    Bachelor of Engineering, Mechanical Engineering

    Mumbai University

How this site was built

By hand, with Claude. Plain HTML and CSS on Cloudflare Pages, replacing a Framer site. The type is Satoshi; the 𝄪 marks are kept from the old site.