Product design lead 𝄪 Builder with AI agents

I lead product design, and I build what I design.

As Design Lead at TranZact, I run the design function for its web and mobile apps and the design system behind them. On my own, I take products from idea to release with AI coding agents: one is live on the Chrome Web Store, one is in invite-only testing.

Selected work

All work
To capture: AI Marketing Studio hero, from the current case study
TranZact

AI Marketing Studio

Research-led AI tools that help business owners market what they make.

Stickiness and growth, 1 of 2Page in phase 3
To capture: Edit panel with a queue of changes
Independent

Setu

Designers point at the UI and their AI makes the change. Setup cut from about 17 steps to 5; live on the Chrome Web Store.

2026 · Live, v3.7.0
To capture: "Effect on the interfaces", before and after
TranZact

Scaling with a design system

Standardising the experience across the web app and the mobile app.

Stickiness and growth, 2 of 2Page in phase 3
To capture: the system page, and a session start with its brief
Independent

The knowledge system

An operating model for working with AI agents: memory, recall and checks, tested against a placebo.

2026 · In daily usePage in phase 4

Background

About

Mechanical engineer first, then a Master of Design in Strategic Design Management at NID. Consumer experience design at Turtlemint, and design lead at TranZact since 2022.