Product design lead 𝄪 Builder with AI agents
I lead product design, and I build what I design.
As Design Lead at TranZact, I run the design function for its web and mobile apps and the design system behind them. On my own, I take products from idea to release with AI coding agents: one is live on the Chrome Web Store, one is in invite-only testing.
Selected work
All workAI Marketing Studio
Research-led AI tools that help business owners market what they make.
Setu
Designers point at the UI and their AI makes the change. Setup cut from about 17 steps to 5; live on the Chrome Web Store.
Scaling with a design system
Standardising the experience across the web app and the mobile app.
The knowledge system
An operating model for working with AI agents: memory, recall and checks, tested against a placebo.
Background
AboutMechanical engineer first, then a Master of Design in Strategic Design Management at NID. Consumer experience design at Turtlemint, and design lead at TranZact since 2022.